How to Create a GMB (Google My Business) Post

This guide explains the process for making effective Google My Business (GMB) posts for our locations.
GMB posts are mini blogs that appear on our Google Maps and Google Business Profile. They help us:

• Inform and engage customers

• Show Google we’re active and trustworthy

• Boost our search rankings

• Add keywords for better visibility

• Showcase our work with photos and videos

Why it matters:
Google wants to recommend businesses that appear active and committed. Consistent, high-quality posts send that signal and improve our chances of ranking higher.

Step 1 – Log Into GMB

Use our shared login for all GMB tasks:

• Email: gmb@johntheplumber.ca

• Password: Ilovejohntheplumber1337

• GMB Manager: https://business.google.com/locations?hl=en

Other helpful tools:

• Canva (Photo Editing): https://www.canva.com

• CompanyCam (Job Photos & Videos): https://companycam.com

• Jobber (Invoice Photos): https://getjobber.com

Step 2 – Choose a Topic

Keep your post short, clear, and relevant.
Some ideas include:

• Recent jobs we completed

• Promotions or seasonal offers

• Helpful homeowner tips

• Before-and-after photos

• Customer reviews or testimonials

Need inspiration?

• Look at other companies’ GMB posts

• Search for “GMB post ideas”

• Use ChatGPT to get ideas or even draft a post

Step 3 – Add Great Visuals

Pictures and videos make posts more engaging. You can:

• Use CompanyCam for high-quality project images

• Pull from Jobber invoice attachments

• Edit or design in Canva

Step 4 – Create and Publish

1. Open GMB Manager and select the correct location

2. Write your post (headline + body)

3. Add your image or video

4. Check for typos and clarity

5. Publish

This Week’s GMB Posting Assignments

Each person is responsible for making one GMB post for their assigned location:

Tip: The goal is quality + consistency. Keep it professional, relevant, and visually appealing.